How Web2 Brands Can Thrive In Web3
Today’s Guest: Andrew Damon
Product Data Lead - Palm NFT Studio
Andrew Damon is the Product Data Lead at Palm NFT Studio, the company behind major projects like Damien Hirst’s The Currency & several DC activations including DC Fandome, Bat Cowls, & Harley Quinn’s Freakin’ Awesome Boxes.
Today, Andrew joins us to talk about the nuances of on-chain data & why brands should consider shifting towards non-custodial wallets if they want to thrive in Web3.
This article was originally published on the Native Assets Substack on October 21, 2022
On Today’s Episode:
3:10 The Issue w/ On-chain Data
4:20 The Nuances of On-chain Data
6:30 Tools For Exploring Web3 Data
7:02 Using Analytics To Front Run NFT Sales
9:19 How Custodial vs Non-Custodial Wallets Affect Web3 Attribution
11:30 The Importance of Wallets In A Cookie-less World
15:33 Why Brands Prefer Custodial Wallets
22:20 Privacy Implications & Risks With Web3 Data
25:55 The Crossover Potential For Web2-Web3 Loyalty Programs
Enjoy!
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Connect w/ Andrew
LinkedIn - https://www.linkedin.com/in/andrewdamon1/
More About Palm NFT Studio
Twitter - @PalmNFT
Linked In - https://www.linkedin.com/company/palm-nft-studio
Site - Palm.io