🎶 Decentralizing Content Distribution
Today’s Guest: Brandon Tory
Co-Founder & CEO | Formless.xyz
Today’s guest is engineering & architecting the future of content distribution with Share, an EVM compatible protocol built by his company Formless, one of the few teams selected for a16z’s inaugural Crypto Start Up School cohort.
“Content is technology”. A bold statement, and one that’s quite fitting. With a background as a Senior Engineer at Google as well as being a recording artist himself, few people are as qualified to build out a next generation primitive for empowering artists to release & monetize their works on their own terms.
In our conversation we unpack the history of music distribution as leverage for labels & PROs, how micropayments allow more artists to pursue their craft, partnering with industry veteran Dallas Austin, “unlearning” lessons from Google, authoring a coding book for kids, and much more.
Enjoy!
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This article was originally published on the Native Assets Substack on April 3, 2023
About Formless & Share
“Illuminating True Human Purpose Through Technology” is the mission statement of FORMLESS™, a creative technology lab headquartered in Cambridge, Massachusetts. We have domain expertise in Web3, AI, AR, embedded systems and media production.
SHARE is a decentralized protocol designed to empower creators with full control over how they distribute their content.
Try Share & Explore Formless
Share Protocol | Formless Site Formless.xyz | Formless Twitter: Formless_xyz
Connect with Brandon
Twitter: @BrandonTory