🔑 The Keys To Web3 Marketing

Today’s Guest: Gaby Araujo

Head of Marketing | Bueno

Today we’re joined by Gaby Araujo, Head of Marketing at Bueno, as we discuss building a Web2 audience in Web3, why “NFTs” became “digital collectibles”, Bueno’s highest ROI channel, handling toxic community members & much more.

If you’re a fan of our conversation with thridweb’s Catty Berragan about organic growth marketing in Web3, you’ll LOVE this episode.

Enjoy!

(And if you do, please consider subscribing & liking on YouTube, leaving a review on Spotify or Apple podcasts - or all of the above! 🙏🏿)

This article was originally published on the Native Assets Substack on January 16, 2023

About Bueno

Launched by Pablo Stanley in 2021, Bueno is a powerful no-code NFT toolkit taking creators through the whole lifecycle of a project. Whether its PFP collections, generative art, the “microverse” or Web3 powered forms, Bueno is a one-stop shop.

⌛️ CHAPTERS

0:00 Disclaimer

0:36 Intro

1:21 The Origins of Bueno

8:08 Challenges Onboarding Traditional Artists To NFTs

12:25 Bringing Web2 Audiences To Web3

15:36 Ads Vs Organic

17:12 Community vs Marketing

19:08 Why NFTs Became "Digital Collectibles"

24:12 Learnings After 1 Year In Web3

27:04 The Source & Solution For Toxic Community Members

30:30 Gaby's Best Marketing Advice

33:00 The Best ROI Marketing Channel

37:10 Optimizing Your Newsletter

42:00 Rapid Fire!

48:30 Contact Info & Outro

Connect w/ Gaby

Connect With Gaby On Twitter

Explore Bueno

Bueno Official Site | Bueno Twitter | Bueno Discord | Bueno YouTube | Bueno LinkedIn

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