Organic Growth Hacks For Your Web3 Brand
Today’s Guest: Catty Berragan
Creative Director- thirdweb
Catty Berragan is the Creative Director at thirdweb, the leading platform for building Web3 apps that recently announced $24M raise led by Huan Ventures, Coinbase, Shopify & Polygon.
Today, Catty joins us to talk about the keys to organic growth in Web3.
This article was originally published on the Native Assets Substack on October 14, 2022
When it comes to scaling businesses with creative marketing, organic content & storytelling, Catty is among the best there is. With more than a decade of experience, Catty has leveraged social media to produce industry leading campaigns for brands such as Twitch, Uber, Hinge, Brita, Puma, TikTok Creators, Comedy Central, Boohoo and the BBC, earning recognition by Tech Insider as one of their "50 Most Influential People on Social Media"
Before going full-time web3 Catty helped launch Social Chain USA, growing the business from 0 to $12m revenue in 4 years, overseeing the expansion of the creative and production division, including a team of designers, videographers, animators and illustrators before being awarded partner status at the firm in 2020.
In today's episode we discuss:
How Catty transitioned from SocialChain to thirdweb
The most important learnings from working with brands like TikTok & Tesla
Why social media is a requirement for business growth
The #1 secret to organic growth
The best platforms for Web3 brands & businesses
Why most marketing teams are mediocre
Much more
Enjoy!
(And if you do, please consider subscribing & liking on YouTube, leaving a review on Spotify or Apple podcasts - or all of the above! 🙏🏿)
Connect w/ Catty
LinkedIn - https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0/
Twitter - @CathalUK
More About thirdweb
Twitter - @thirdweb
Linked In - https://www.linkedin.com/company/third-web/
Site - thirdweb.com