Creating A CRM For Web3 Power Users

Today’s Guest: Sam Sklar

Co-Founder + CEO - Barracuda

The bear market is for builders & builders need tools.

Today we’re joined by Sam Sklar to discuss the origins of Barracuda & how they aim to grow the Web3 ecosystem with foundational tools for builders.

This article was originally posted on the Native Assets Substack on Nov. 18, 2022.

Collect As A FREE NFT

It's widely believed that the main barrier to entry for Web3 novices is onboarding. This is partially true, but there's another HUGE hurdle.

FEAR. 😱

With seemingly endless headlines about $100M hacks, exploits & security breaches - it's no wonder many people avoid crypto like the plague.

Making it easier to set up a MetaMask wallet, acquire crypto & start transacting IS important - full stop. Still, we've got a security issue & it deserves more attention than it gets.

Today's guest Rylan Hartley + Dylan Routledge are working to restore a sense of trust across web3 by rethinking security all together, from token layer security to novel social recovery methods. The team is even working on a solution to make any digital asset a Soul Bound Token through a simple "on/off" switch. 🤯

This is one of the more technical interviews we've released so far, but its also one of the more thought provoking when it comes to future possibilities.

We dive into:
-Securing Phygital Items
- Why Token Layer Security Is Key To Reducing Scams
- Proof of Presence For Social Recovery
- How GNFTs Are Iterating On Soul Bound Tokens
- The Challenges of Introducing New Infrastructure
- More…

Enjoy!

(And if you do, please consider subscribing & liking on YouTube, leaving a review on Spotify or Apple podcasts - or all of the above! 🙏🏿)

🕰 Chapters

0:00 Disclaimer

0:36 Intro

2:45 Barracuda's Mission

9:45 The Challenges of Biz Dev & Partner Integrations

12:25 The Wild Origin Story of Barracuda

17:50 A Community Driven Product Philosophy

21:05 Why Most CRMs Don't Work For Web3

26:45 A Surprising Realization

31:40 Thoughts On Web3 Skeptics

33:50 Why We NEED Permissionless Platforms

🔗 Let’s Connect

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Bringing Token Layer Security To Web3

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Unlocking The Money Matrix: The Truth About Fiat