Creating A CRM For Web3 Power Users

Today’s Guest: Sam Sklar

Co-Founder + CEO - Barracuda

The bear market is for builders & builders need tools.

Today we’re joined by Sam Sklar to discuss the origins of Barracuda & how they aim to grow the Web3 ecosystem with foundational tools for builders.

This article was originally posted on the Native Assets Substack on Nov. 18, 2022.

It's widely believed that the main barrier to entry for Web3 novices is onboarding. This is partially true, but there's another HUGE hurdle.

FEAR. 😱

With seemingly endless headlines about $100M hacks, exploits & security breaches - it's no wonder many people avoid crypto like the plague.

Making it easier to set up a MetaMask wallet, acquire crypto & start transacting IS important - full stop. Still, we've got a security issue & it deserves more attention than it gets.

Today's guest Rylan Hartley + Dylan Routledge are working to restore a sense of trust across web3 by rethinking security all together, from token layer security to novel social recovery methods. The team is even working on a solution to make any digital asset a Soul Bound Token through a simple "on/off" switch. 🤯

This is one of the more technical interviews we've released so far, but its also one of the more thought provoking when it comes to future possibilities.

We dive into:
-Securing Phygital Items
- Why Token Layer Security Is Key To Reducing Scams
- Proof of Presence For Social Recovery
- How GNFTs Are Iterating On Soul Bound Tokens
- The Challenges of Introducing New Infrastructure
- More…

Enjoy!

(And if you do, please consider subscribing & liking on YouTube, leaving a review on Spotify or Apple podcasts - or all of the above! 🙏🏿)

🕰 Chapters

0:00 Disclaimer

0:36 Intro

2:45 Barracuda's Mission

9:45 The Challenges of Biz Dev & Partner Integrations

12:25 The Wild Origin Story of Barracuda

17:50 A Community Driven Product Philosophy

21:05 Why Most CRMs Don't Work For Web3

26:45 A Surprising Realization

31:40 Thoughts On Web3 Skeptics

33:50 Why We NEED Permissionless Platforms

🔗 Let’s Connect

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Bringing Token Layer Security To Web3

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Unlocking The Money Matrix: The Truth About Fiat