Phygital Experiences, Proof of Proximity & Powering gmoney's 9dcc
Today’s Guest: Ryan Ouyang
Co-Founder + CEO | IYK
Today we’re joined by Ryan Ouyang, founder & CEO of IYK as we discuss the value of blending digital & physical experiences, proof of proximity as an authentication standard, powering gmoney’s 9dcc apparel line, & much more.
This article was originally published on the Native Assets Substack on January 9, 2023
About IYK
IYK is a platform powering physically-linked digital assets + experiences via NFC-powered “Proof-of-Proximity”. The goal? Inspire people to live in the moment by bridging immersive digital and physical experiences. From tokenized apparel & IRL minting to authenticated guest books & targeted rewards, IYK gives you the tools to launch next-level activations and identify your biggest supporters.