How Virtual Humans Will Radically Disrupt The Creator Economy
Today’s Guest: Shep Ogden
CEO- OFFBEAT Media Group
A lot has changed over the past decade - the mobile revolution led to the app revolution which led to the surge of social media, which paved the way for streaming giants like Netflix, YouTube, & Twitch.
For some, the changes were too much to handle. Others ignored the changes all together, failing to adapt. A select few recognized the turning tide & put in the hours needed to master the new era.
Today’s guest is one of those few folks.
This article was originally published on the Native Assets Substack on September 30, 2022
Having found a way to creatively & strategically align with all these convergent technologies, he's created one of the most dominant media groups around, ranking on Inc.5000’s list as the 3rd fastest growing media company in the US & ranking #403 overall.
But, there's a twist to this story, and it involves virtual influencers.
In addition to Offbeat, Shep runs the worlds leading virtual influencer (VI) platform VirtualHumans.org & has built a Mark Cuban-backed next-gen motion capture tech stack to power real-time animation for digital avatars.
Please enjoy today's conversation with Offbeat co-founder & CEO Shep Ogden.
Enjoy!
(And if you do, please consider subscribing & liking on YouTube, leaving a review on Spotify or Apple podcasts - or all of the above! 🙏🏿)
🕰 CHAPTERS:
00:00 Disclaimer
00:37 Guest Intro
01:58 Offbeat Media Explained
03:55 How The Business Model of Marshmellow Inspired Virtual Humans
07:39 Virtual Influencers Explained
11:00 Dapper Lab's Plans For DAO Governed Virtual Influencers
13:50 The Tech Powering Offbeat's Real-Time, Interactive Virtual Influencer "Zero From Nexus"
19:16 Ethical Implications & Legal Rights of Virtual Humans
22:40 Creative Uses Cases of AI, ML & the path towards autonomous Virtual Influencers
26:22 How Virtual Influencers Will Impact The Creator Economy
29:25 Avatars as A Service
32:32 Why Shep Bought A Mutant Ape & Believes In NFTs
38:20 Shep's Advice for Founders in Web3 & Tech
Connect w/ Shep
LinkedIn - Shep Ogden
Twitter - @ShepOgden